Conscious Luxury Hospitality

Conscious Luxury Hospitality

by | Nov 27, 2023 | Italy, Luxury, Sustainability

For this article, we have invited luxury hospitality consultant, Paola Gheis to share her expertise and experience with property owners who want to learn more about the trending concept of ‘conscious luxury’. Paola subtly reshapes the fortunes of her clients, weaving...
Two elephants in the room

Two elephants in the room

by | Nov 14, 2023 | Sustainability

There are two new words in the global dictionary: ‘greenwashing’ and ‘greenhushing’. The former is probably more well-known with ‘how to avoid greenwashing’ becoming a phrase that is cropping up with increased frequency. Greenhushing is a more recent concept but is...
Millennials and luxury brands

Millennials and luxury brands

by | Sep 13, 2023 | Sustainability

High net worth (HNW) millennials are the target audience for QALIA Member private accommodation. Millennials are in their late twenties to early/mid-forties. This generation has seen substantial technological changes and has witnessed life before and after the rise of...
What is responsible tourism?

What is responsible tourism?

by | Jul 6, 2023 | France, Sustainability

In our previous blog, we explored the meaning of ‘sustainability’ and how it is often wrongly perceived. We also concluded that the word does not inspire a positive emotional response. Probably as it seems to convey a concept which is too enormous and daunting for...
Sustainability is ugly?

Sustainability is ugly?

by | Jul 6, 2023 | Sustainability

The word ‘sustainability’ does not generally motivate people. It is not seen as an engaging concept. Consequently, it is not appealing to the vast majority of people. If it was, sustainability would be the norm rather than the exception. This is the first...